Applying the CSR
Framework on the Ground
Translating responsibility into measurable rural impact
OVERVIEW
CSR
Project
Upgradation of the Tobacco Farmer Ecosystem through IoT-Enabled and Sustainable Agricultural Practices is a CSR initiative undertaken by Elitecon International Ltd. with the intent to work with existing tobacco-growing communities in Andhra Pradesh to strengthen livelihood resilience and promote responsible resource management. Implemented in partnership with ICAR – National Institute for Research on Commercial Agriculture (ICAR-NIRCA), the project covers approximately 500 farmers and focuses on enabling sustainable agricultural practices, improving water stewardship, and supporting environmentally responsible farming systems through structured capacity building and technology-enabled interventions. The intervention does not promote expansion of tobacco cultivation and is designed to improve environmental efficiency and farm-level decision-making within existing agricultural systems.
KEY USP
Key
Interventions
Honest Quality. Everyday Trust.
Introduction of sensor-based irrigation and fertigation systems to optimise water and nutrient use
Deployment of automation and solar-powered control systems to reduce energy consumption and labour dependency.
Use of drone-based crop monitoring and targeted pesticide application to improve efficiency and safety.
