Elitecon International: Responsibility Rooted in Agriculture
At Elitecon, our Corporate Social Responsibility (CSR) begins with the soil - ensuring sustainable agriculture and ethical sourcing remain at the heart of our business. We empower farmers through modern farming practices, training, and fair partnerships, while promoting eco-friendly cultivation and reducing environmental impact. We create opportunities that strengthen rural communities and safeguard future food security. Rooted in trust, responsibility, and sustainable development, our approach reflects Elitecon’s promise to deliver growth that benefits people, the planet, and progress together.
OVERVIEW
Elitecon’s Journey Towards Sustainable Agriculture: Our CSR Roadmap
Trust isn’t given; it’s earned. That’s why Elitecon proudly follows international standards and well-recognized sustainability programs. We’re committed to transparent, ethical operations that meet global environmental and social guidelines. And because we respect consumers, we ensure our marketing is responsible—building awareness, promoting safety, and advocating for informed choices.
ROADMAP
Building a Sustainable Future
Our goal is simple but profound: to empower farmers with innovative, eco-friendly solutions that reduce water and energy consumption, boost productivity, and promote responsible land stewardship.
Specifically, we aim to:
- Reduce water usage by up to 50%, and cut energy costs by 30-40%
- Improve efficiency in water, fertilizer, and nutrient use
- Increase overall agricultural productivity
- Raise awareness about using drones for pest and disease management, reducing manual labor and chemical application
ROADMAP
Seamless Connectivity with Advanced Gateway Technology
Our smart gateways operate smoothly over 3G/4G networks, connecting soil sensors and controllers to a cloud-based platform. This open-source long-range gateway enables farmers to send and receive vital data over extensive distances, ensuring timely decisions for irrigation management. The compact, minimally invasive sensors are designed to be inserted directly into the soil—causing no disturbance to roots or plants—so farmers can nurture their crops without worry.
ROADMAP
Smart Field Controllers for Automated Water Management
Our intelligent field controllers work round the clock to gather data from soil moisture sensors. They automatically manage irrigation by opening or closing valves based on real-time data from the gateway. Powered by solar energy, these controllers are sustainable and easy to use, bringing automation and efficiency directly to farmers’ fields. This ensures crops receive just the right amount of water, reducing waste and promoting healthier growth.
ROADMAP
Precision Water Measurement for Optimal Resource Use
Accurate water flow measurement is essential for both crop quality and economic efficiency. Our water meter sensors provide precise readings, empowering farmers to manage their water resources responsibly and sustainably.
ROADMAP
Intelligent Fertilizer Management for Enhanced Soil Health
Our fertilizer controllers leverage soil nutrient data to deliver the right amount of water-soluble fertilizers through drip systems. This targeted nutrient application not only maximizes crop yield but also reduces leaching, evaporation, and weed growth. The result is healthier soil, more efficient fertilizer use, and lower costs—benefiting both farmers and the environment.
OUR KEY PILLARS
Transforming Tobacco Farming:
A Vision for Sustainability, Prosperity, and
Environmental Stewardship
In the lush fields of East Godavari, Andhra Pradesh, countless tobacco farmers dedicate their lives to cultivating a crop that supports their families and communities. Yet, traditional farming practices often demand immense water, energy, and manual labor—resources that are becoming scarcer as climate challenges grow. At Elitecon International, we believe there’s a better way—one that nurtures both the farmers’ livelihood and our planet.
Unlocking the Potential of Modern Agriculture in the Tobacco Industry
A typical tobacco farm consumes around 45 lakh liters of water per hectare to produce an average yield of 2.5 tons. This varies based on geography, soil type, tobacco variety, and farming methods, but the need for sustainable solutions is universal. Through innovative sensor-based irrigation, we’ve demonstrated that farmers can reduce water usage by up to 60% while boosting yields by 15%. Imagine the relief—a farmer in Devarapalli, East Godavari, saves thousands of liters of water, preserves ground water resources, and earns more from a healthier, higher-quality crop. This 15% increase in yield translates into better income for local farmers and more sustainable livelihoods. From an environmental perspective, this approach aligns perfectly with the United Nations’ Sustainable Development Goals (SDGs), helping conserve water, protect aquifers, and promote responsible resource management.
Cultivating Soil Health for a Greener Future
A simple yet powerful practice—green manuring with sun-hemp before planting tobacco—can make a profound difference. It enriches the soil with organic matter, improves porosity and aeration, and boosts soil microbiota. This natural approach reduces reliance on inorganic fertilizers, leading to healthier soil, better plant growth, and a stronger ecosystem beneath the surface.
The Promise of Technology: Automated Irrigation and Drone-Driven Pest Control
Previous studies in the tobacco sector have shown transformative results when automation and drone technology are integrated into farming practices. These innovations can dramatically reduce water usage—cutting it from 4,500 cubic meters to just 1,700 cubic meters per hectare, a 60% saving—while also decreasing energy costs by nearly half. Farmers see labor costs drop by 87.5%, pesticide and fungicide use decrease by over 40%, and crop yields increase by 15%. The result? Higher-quality cured tobacco leaves, greater farmer income—potentially Rs. 1,05,000 more per hectare—and a more sustainable, resilient farm.
PHILOSOPHY
Our Collective
Responsibility to the Planet
At Elitecon, we see farming as a sacred bond with the earth—a way to nurture life, protect natural resources, and ensure a cleaner, greener environment for future generations. Our vision extends beyond tobacco; we envision a world where farmers adopt climate-resilient practices, improve soil health, and contribute to healthier ecosystems. By conserving water, energy, and soil, we can create a ripple effect—cleaner air, preserved biodiversity, and better lives for communities. Through innovative technology, sustainable farming practices, and heartfelt dedication, we aim to turn this vision into reality, cultivating hope, resilience, and prosperity—one farm at a time.