The Indian edible oil market is growing steadily. In 2024, the market reached 25.0 million tons and is expected to hit 28.2 million tons by 2033, growing at a CAGR of 1.31% between 2025 and 2033. This growth is influenced by rising incomes, urban lifestyles, and changing food habits.
But one of the biggest trends is the increasing preference for packaged and branded oils, which offer both quality and convenience.
India is also the world’s largest importer of edible oil, making it a strategically important market for both domestic and global players. While unbranded oils continue to exist, a growing number of consumers are choosing branded options due to higher levels of trust in quality standards, purity, and health-related benefits.
Why Packaged and Branded Oils Are Becoming Popular
Health awareness is a major reason for the shift toward branded oils. Consumers are increasingly conscious of lifestyle-related health risks such as heart disease, diabetes, and obesity. As a result, cooking oils are no longer viewed as a basic commodity but as an important component of a healthier diet.
Oils enriched with omega-3, vitamins, or antioxidants are especially popular. Branded oils provide quality assurance which is of great importance to buyers who seek safer and healthier alternatives to cooking oils.
Changing lifestyles are also influencing consumption behaviour. Urban households, in particular, prioritise convenience, hygiene, and ease of storage. Packaged oils meet these expectations while aligning with modern living standards. Additionally, exposure to global cuisines has encouraged the use of premium oils such as olive oil, sesame oil, and flaxseed oil, further expanding the branded oils segment.
The food processing industry is another contributor. Packaged oils are widely used in baked goods, snacks, and ready-to-eat meals as ingredients, and flavoring agents. This not only increases industrial demand but also encourages manufacturers to produce high-quality, branded oils.
Government subsidies are also contributing with initiatives like the National Mission on Edible Oil (NMEO) that is aimed at increasing domestic oilseed cultivation, thus making quality oils more available while also reducing dependency on imports.
Rising Demand Across Urban and Rural Markets
Population growth and urbanisation continue to drive edible oil consumption across India. With the population expected to reach 1.515 billion by 2030 and household incomes steadily rising, demand for packaged oils is expanding across both urban and semi-urban regions.
Urban consumers tend to prioritise quality, branding, and convenience, while rural markets are increasingly adopting packaged oils due to better product availability, improved distribution networks, and government-supported access programs. This widening reach is helping branded oils establish a stronger presence nationwide.
Health-conscious decision making are shaping consumption patterns everywhere. Nowadays, Consumers look for the following:
- Low Cholesterol
- Organic
- Fortified Oils
To meet this demand, many manufacturers are responding with healthier variants that offer the consumer both nutritional value and good taste. Even the foodservice sector is contributing to growth, with quick-service restaurants, cloud kitchens, and packaged snack producers relying on branded oils for consistent quality.
Elitecon International Limited: Meeting the Growing Demand
Elitecon International Limited (EIL) has entered into this lucrative market with a focus on quality and innovation. As one of the publicly listed FMCG companies in India, we are expanding into high-demand consumer categories such as snacks and edible oils, guided by a long-term vision and strong operational discipline.
Headquartered in Nashik, Maharashtra, Elitecon operates a 40,000 sq. ft. fully automated manufacturing facility. This advanced infrastructure reflects our commitment to precision, efficiency, and stringent quality control. It enables us to develop next-generation edible oils that align with evolving consumer expectations around health, safety, and convenience.
Our approach combines operational excellence with market intelligence, allowing us to deliver premium, reliable, and responsibly produced edible oils. We believe sustainable growth in this category comes from doing what is right for consumers while building long-term value for the industry.
Group Companies Strengthening Elitecon’s Edible Oil Capabilities
Our edible oil strategy is strongly supported by our group companies.
Through Sunbridge Agro Private Ltd., incorporated in 2022, we operate a state-of-the-art 800 MTPD edible oil refinery in Gandhidham near Kandla Port, which helps us manage procurement, refining, quality control, and distribution efficiently.
Landsmill Agro Private Limited, established in 2019, runs a modern 235 MT per day manufacturing and packaging facility in Mathura, Uttar Pradesh, and is backed by strong storage infrastructure and a pan-India distribution network.
In addition, Elitecon International PTE LTD supports our global trade and export operations, improving supply chain efficiency and expanding our international reach. Together, these entities help us deliver consistent, high-quality, and scalable edible oil solutions to the market.
Conclusion
The demand for packaged and branded edible oils in India is rising steadily, driven by health awareness, changing lifestyles, urbanisation, and growth in food processing. Consumers are increasingly choosing oils that offer safety, consistency, and nutritional value, and manufacturers are responding with innovative, high-quality options.
Elitecon International Limited (EIL) is perfectly positioned to meet this demand. With world-class manufacturing, innovation-led products, and a focus on quality, we bring trustworthy, healthy, and premium edible oils to Indian kitchens. As the market grows, we help consumers make smarter, healthier, and more convenient choices every day.
